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Whitman Drew Eric Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

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 							FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing
today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced
by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion
that go completely unnoticed by the buying public. And they're causing you-and millions like you-to spend enormous
amounts of money every day on countless products and services. But what are these principles? How do they work? And how
can you use them in your own advertising?
  
  Prepare yourself for a unique learning experience as author
Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and
teaches you the specific psychological techniques that today's top copywriters and designers use to influence the
masses... and how you can use them to rapidly increase your sales, no matter what you sell.
  
  In 207
fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 25+ years in the ad
business, including:
  
  60% of people read only your headline and what to do about it
  Captions under
photos get 200% greater readership than non-headline copy
  Ads with sale prices draw 20% more attention
  To
double your ad's attention-getting value, you must enlarge it 400%
  Four-color ads are up to 45% more effective
than black and white
  Prices ending in "95" are less effective than those ending in "99"
  The psychology of
size... page positioning... typefaces... pricing...social proof... and color
  How to make people believe what you
say
  How to persuade people to respond
  Effective tricks for writing psychologically potent headlines
 
What mistakes to avoid at all costs
  What you should always/never do in your ads
  Expert formulas, guidance,
tips and strategies
  And much more.
  
  ** 						

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